/* ============================================================
   ALIGN-IFY — editorial system
   ============================================================ */

:root {
  /* Palette — Align-ify brand: Blue #2263FA + Orange #FF9826 */
  --ink: #111827;
  --ink-soft: #374151;
  --ink-mute: #6B7280;
  --rule: #E5E7EB;
  --rule-strong: #D1D5DB;
  --paper: #FFFFFF;
  --paper-warm: #F9FAFB;
  --paper-deep: #F3F4F6;
  --accent: #2263FA;
  --accent-soft: #EEF2FF;

  /* Type */
  --serif: "Instrument Serif", "Iowan Old Style", Georgia, serif;
  --sans: "Geist", ui-sans-serif, system-ui, -apple-system, "Helvetica Neue", sans-serif;
  --mono: "Geist Mono", ui-monospace, "SF Mono", Menlo, monospace;

  /* Rhythm */
  --gutter: clamp(20px, 3vw, 40px);
  --col-pad: clamp(28px, 5vw, 80px);
  --maxw: 1440px;
}

* { box-sizing: border-box; }

html, body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.45;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

body {
  background:
    radial-gradient(ellipse at 50% -10%, var(--paper-warm) 0%, var(--paper) 60%);
  min-height: 100vh;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }

/* ============================================================
   PAGE FRAME — printed-page feel with registration marks
   ============================================================ */
.page {
  max-width: var(--maxw);
  margin: 0 auto;
  position: relative;
  padding: 0 var(--gutter);
  background: var(--paper);
  border-left: 1px solid var(--rule);
  border-right: 1px solid var(--rule);
}

/* Registration mark — used a LOT. The visual signature. */
.regmark {
  width: 14px;
  height: 14px;
  display: inline-block;
  position: relative;
  flex-shrink: 0;
}
.regmark::before, .regmark::after {
  content: "";
  position: absolute;
  background: currentColor;
}
.regmark::before { left: 50%; top: 0; bottom: 0; width: 1px; transform: translateX(-50%); }
.regmark::after  { top: 50%; left: 0; right: 0; height: 1px; transform: translateY(-50%); }
.regmark > span {
  position: absolute; inset: 25%;
  border: 1px solid currentColor;
  border-radius: 50%;
}

.regmark.lg { width: 24px; height: 24px; }
.regmark.xl { width: 40px; height: 40px; }
.regmark.accent { color: var(--accent); }

/* corner crops at every section */
.crop {
  position: absolute;
  width: 18px; height: 18px;
  color: var(--ink);
  opacity: 0.85;
  pointer-events: none;
}
.crop::before, .crop::after {
  content: ""; position: absolute; background: currentColor;
}
.crop.tl { top: -1px; left: -1px; }
.crop.tr { top: -1px; right: -1px; transform: scaleX(-1); }
.crop.bl { bottom: -1px; left: -1px; transform: scaleY(-1); }
.crop.br { bottom: -1px; right: -1px; transform: scale(-1, -1); }
.crop::before { left: 0; top: 0; width: 14px; height: 1px; }
.crop::after  { left: 0; top: 0; width: 1px; height: 14px; }

/* ============================================================
   META BAR (page header strip)
   ============================================================ */
.meta-bar {
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-mute);
  padding: 14px 0;
  border-bottom: 1px solid var(--rule);
}
.meta-bar .left { display: flex; gap: 18px; align-items: center; }
.meta-bar .center { display: flex; justify-content: center; }
.meta-bar .right { display: flex; gap: 18px; justify-content: flex-end; align-items: center; }
.meta-bar .dot { width: 6px; height: 6px; background: var(--accent); border-radius: 50%; display: inline-block; box-shadow: 0 0 0 4px color-mix(in oklch, var(--accent) 18%, transparent); }

/* ============================================================
   TOP NAV
   ============================================================ */
.nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 22px 0;
  border-bottom: 1px solid var(--rule);
  position: sticky;
  top: 0;
  background: color-mix(in oklch, var(--paper) 92%, transparent);
  backdrop-filter: blur(8px);
  -webkit-backdrop-filter: blur(8px);
  z-index: 50;
}
.nav .brand {
  display: flex; align-items: center;
}
.nav .brand .brand-logo {
  height: 44px;
  width: auto;
}
.footer .brand-block .footer-logo {
  height: 48px;
  width: auto;
}
.nav ul { list-style: none; display: flex; gap: 28px; margin: 0; padding: 0; font-size: 14px; }
.nav ul a {
  color: var(--ink-soft);
  position: relative;
  padding: 6px 0;
  transition: color 160ms ease;
}
.nav ul a:hover { color: var(--ink); }
.nav ul a::after {
  content: "";
  position: absolute; left: 0; right: 0; bottom: 0;
  height: 1px; background: var(--ink);
  transform: scaleX(0); transform-origin: left;
  transition: transform 220ms ease;
}
.nav ul a:hover::after { transform: scaleX(1); }
.nav .cta {
  font-size: 13px;
  padding: 10px 18px;
  border: 1px solid #FF9826;
  background: #FF9826;
  color: #FFFFFF;
  display: inline-flex; align-items: center; gap: 8px;
  transition: background 180ms ease, color 180ms ease;
}
.nav .cta:hover { background: #FFA747; border-color: #FFA747; color: #FFFFFF; }
.nav .cta .arrow { transition: transform 220ms ease; }
.nav .cta:hover .arrow { transform: translateX(3px); }

/* ============================================================
   HERO
   ============================================================ */
.hero {
  position: relative;
  padding: clamp(48px, 9vh, 110px) var(--col-pad) clamp(60px, 10vh, 130px);
  border-bottom: 1px solid var(--rule);
}
.hero-eyebrow {
  display: flex; align-items: center; gap: 14px;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--ink-mute);
  margin-bottom: 28px;
}
.hero-eyebrow .pill {
  display: inline-flex; align-items: center; gap: 8px;
  border: 1px solid var(--rule-strong);
  padding: 6px 12px 6px 8px;
  border-radius: 999px;
  color: var(--ink-soft);
}
.hero-eyebrow .pill .dot { width: 6px; height: 6px; background: var(--accent); border-radius: 50%; }

.headline {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(56px, 10vw, 156px);
  line-height: 0.92;
  letter-spacing: -0.025em;
  margin: 0;
  color: var(--ink);
  text-wrap: balance;
}
.headline em {
  font-style: italic;
  color: var(--accent);
  position: relative;
}
.headline .line {
  display: block;
  position: relative;
}
.headline .indent { padding-left: clamp(40px, 8vw, 140px); }
.headline .strike {
  position: relative;
  display: inline-block;
}
.headline .strike::after {
  content: ""; position: absolute;
  left: -2%; right: -2%; top: 54%; height: 5px;
  background: var(--ink);
}

.hero-foot {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: end;
  margin-top: clamp(48px, 7vw, 92px);
  padding-top: 28px;
  border-top: 1px solid var(--rule);
}
.hero-foot .lede {
  font-family: var(--serif);
  font-size: clamp(20px, 2vw, 26px);
  line-height: 1.32;
  color: var(--ink-soft);
  max-width: 32ch;
  text-wrap: pretty;
}
.hero-foot .lede em { color: var(--accent); font-style: italic; }
.hero-foot .meta {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px 28px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-mute);
}
.hero-foot .meta dt { color: var(--ink-mute); margin-bottom: 4px; }
.hero-foot .meta dd { margin: 0; color: var(--ink); font-family: var(--sans); font-size: 14px; letter-spacing: 0; text-transform: none; }

/* Alignment diagram in the hero */
.align-diagram {
  position: absolute;
  right: var(--col-pad);
  top: clamp(120px, 18vh, 220px);
  width: clamp(180px, 18vw, 280px);
  pointer-events: none;
  opacity: 0.95;
}
.align-diagram svg { width: 100%; height: auto; display: block; }

/* ============================================================
   TICKER (proof strip)
   ============================================================ */
.ticker {
  border-bottom: 1px solid var(--rule);
  overflow: hidden;
  background: var(--paper-warm);
}
.ticker-track {
  display: flex; gap: 80px;
  padding: 18px 0;
  animation: ticker 50s linear infinite;
  white-space: nowrap;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ink-soft);
  width: max-content;
}
.ticker-track span { display: inline-flex; align-items: center; gap: 14px; }
.ticker-track .regmark { color: var(--accent); }
@keyframes ticker {
  from { transform: translateX(0); }
  to { transform: translateX(-50%); }
}

/* ============================================================
   GENERIC SECTION
   ============================================================ */
.section {
  position: relative;
  padding: clamp(72px, 10vw, 140px) var(--col-pad);
  border-bottom: 1px solid var(--rule);
}
.section + .section { border-top: 0; }

.section-head {
  display: grid;
  grid-template-columns: 220px 1fr;
  gap: 48px;
  margin-bottom: clamp(56px, 8vw, 96px);
  align-items: start;
}
.section-head .index {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ink-mute);
  display: flex; align-items: center; gap: 10px;
  padding-top: 14px;
}
.section-head .index .num {
  color: var(--ink);
  border: 1px solid var(--rule-strong);
  padding: 4px 8px;
  border-radius: 4px;
}
.section-head .title {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(36px, 5.5vw, 76px);
  line-height: 1.0;
  letter-spacing: -0.02em;
  margin: 0;
  text-wrap: balance;
}
.section-head .title em { font-style: italic; color: var(--accent); }
.section-head .kicker {
  margin-top: 24px;
  font-family: var(--serif);
  font-size: clamp(18px, 1.6vw, 22px);
  line-height: 1.4;
  color: var(--ink-soft);
  max-width: 56ch;
  text-wrap: pretty;
}

/* ============================================================
   THESIS — pull quote
   ============================================================ */
.thesis {
  background: var(--paper-warm);
}
.thesis-body {
  display: grid;
  grid-template-columns: 1fr;
  max-width: 1040px;
  margin: 0 auto;
}
.thesis-body .quote {
  font-family: var(--serif);
  font-weight: 400;
  font-size: clamp(28px, 3.6vw, 52px);
  line-height: 1.18;
  letter-spacing: -0.015em;
  color: var(--ink);
  text-wrap: balance;
}
.thesis-body .quote em { font-style: italic; color: var(--accent); }
.thesis-body .quote .underline {
  border-bottom: 2px solid var(--ink);
  padding-bottom: 2px;
}
.thesis-body .attrib {
  margin-top: 40px;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.15em; text-transform: uppercase;
  color: var(--ink-mute);
  display: flex; align-items: center; gap: 12px;
}
.thesis-body .attrib::before {
  content: ""; width: 36px; height: 1px; background: var(--ink-mute);
}

/* ============================================================
   SERVICES
   ============================================================ */
.services-list {
  display: grid;
  grid-template-columns: 1fr;
  border-top: 1px solid var(--rule);
}
.svc-row {
  display: grid;
  grid-template-columns: 80px 1.1fr 1.2fr 1fr 80px;
  gap: 32px;
  align-items: start;
  padding: 36px 0;
  border-bottom: 1px solid var(--rule);
  position: relative;
  transition: background 200ms ease, padding 250ms ease;
  cursor: pointer;
}
.svc-row:hover { background: var(--paper-warm); padding-left: 16px; padding-right: 16px; }
.svc-row .ord {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; color: var(--ink-mute);
  padding-top: 4px;
}
.svc-row .name {
  font-family: var(--serif);
  font-size: clamp(26px, 3vw, 40px);
  line-height: 1.05;
  letter-spacing: -0.015em;
  margin: 0;
  color: var(--ink);
}
.svc-row .name em { font-style: italic; color: var(--accent); }
.svc-row .desc {
  font-size: 15px;
  line-height: 1.55;
  color: var(--ink-soft);
  max-width: 42ch;
}
.svc-row .tags {
  display: flex; flex-wrap: wrap; gap: 6px;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--ink-mute);
}
.svc-row .tags span {
  border: 1px solid var(--rule-strong);
  padding: 4px 8px; border-radius: 3px;
}
.svc-row .arrow {
  font-family: var(--serif); font-size: 28px;
  text-align: right;
  color: var(--ink-mute);
  transition: transform 240ms ease, color 200ms ease;
  padding-top: 4px;
}
.svc-row:hover .arrow { transform: translateX(8px); color: var(--accent); }

/* ============================================================
   METHOD — alignment timeline
   ============================================================ */
.method {
  background: var(--ink);
  color: var(--paper);
}
.method .section-head .index { color: color-mix(in oklch, var(--paper) 60%, transparent); }
.method .section-head .index .num { color: var(--paper); border-color: color-mix(in oklch, var(--paper) 20%, transparent); }
.method .section-head .title { color: var(--paper); }
.method .section-head .title em { color: #FF9826; }
.method .section-head .kicker { color: color-mix(in oklch, var(--paper) 75%, transparent); }

.timeline {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 0;
  border-top: 1px solid color-mix(in oklch, var(--paper) 18%, transparent);
}
.tl-step {
  padding: 36px 28px 36px 0;
  border-right: 1px solid color-mix(in oklch, var(--paper) 14%, transparent);
  position: relative;
  padding-top: 56px;
}
.tl-step:last-child { border-right: 0; }
.tl-step .marker {
  position: absolute; top: 0; left: 0;
  display: flex; align-items: center; gap: 10px;
  padding-top: 18px;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: color-mix(in oklch, var(--paper) 60%, transparent);
}
.tl-step .marker::before {
  content: ""; width: 10px; height: 10px;
  background: #FF9826; border-radius: 50%;
}
.tl-step h3 {
  font-family: var(--serif);
  font-size: clamp(24px, 2.4vw, 32px);
  font-weight: 400;
  line-height: 1.08;
  margin: 0 0 16px;
  letter-spacing: -0.015em;
}
.tl-step p {
  font-size: 14.5px; line-height: 1.55;
  color: color-mix(in oklch, var(--paper) 72%, transparent);
  max-width: 32ch;
  margin: 0 0 20px;
}
.tl-step ul {
  list-style: none; padding: 0; margin: 0;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.08em; text-transform: uppercase;
  color: color-mix(in oklch, var(--paper) 60%, transparent);
  display: flex; flex-direction: column; gap: 6px;
}
.tl-step ul li { display: flex; gap: 10px; align-items: baseline; }
.tl-step ul li::before { content: "+"; color: #FF9826; }

/* ============================================================
   PROOF — large numerals
   ============================================================ */
.proof-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--rule);
}
.proof-cell {
  padding: 56px 32px 56px 0;
  border-right: 1px solid var(--rule);
  position: relative;
}
.proof-cell:last-child { border-right: 0; padding-right: 0; }
.proof-cell .big {
  font-family: var(--serif);
  font-size: clamp(80px, 12vw, 168px);
  line-height: 0.9;
  letter-spacing: -0.035em;
  color: var(--ink);
  display: flex; align-items: baseline; gap: 6px;
}
.proof-cell .big .unit {
  font-size: 0.35em;
  color: var(--accent);
  font-style: italic;
}
.proof-cell .big em { font-style: italic; color: var(--accent); }
.proof-cell .label {
  margin-top: 16px;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-mute);
}
.proof-cell .copy {
  margin-top: 14px;
  font-size: 15px;
  line-height: 1.55;
  color: var(--ink-soft);
  max-width: 36ch;
}

/* ============================================================
   CASE — featured case study
   ============================================================ */
.case {
  display: grid;
  grid-template-columns: 1.1fr 1fr;
  gap: 64px;
  align-items: start;
  border-top: 1px solid var(--rule);
  padding-top: 56px;
}
.case .visual {
  background: var(--paper-warm);
  border: 1px solid var(--rule);
  aspect-ratio: 4 / 3;
  position: relative;
  overflow: hidden;
}
.case .visual .grid-bg {
  position: absolute; inset: 0;
  background-image:
    linear-gradient(to right, var(--rule) 1px, transparent 1px),
    linear-gradient(to bottom, var(--rule) 1px, transparent 1px);
  background-size: 32px 32px;
  opacity: 0.6;
}
.case .visual .chart {
  position: absolute; inset: 0;
  display: flex; align-items: end; justify-content: space-around;
  padding: 28px 24px 60px;
}
.case .visual .bar {
  width: 7%;
  background: var(--ink);
  border-top: 3px solid var(--accent);
  position: relative;
}
.case .visual .bar.muted { background: color-mix(in oklch, var(--ink) 22%, transparent); border-top-color: color-mix(in oklch, var(--ink) 30%, transparent); }
.case .visual .caption {
  position: absolute; left: 20px; right: 20px; bottom: 16px;
  display: flex; justify-content: space-between;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--ink-mute);
}
.case .visual .tag {
  position: absolute; top: 18px; left: 18px;
  display: inline-flex; align-items: center; gap: 8px;
  background: var(--paper);
  border: 1px solid var(--rule-strong);
  padding: 6px 10px;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-soft);
}
.case .body .eyebrow {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-mute); margin-bottom: 20px;
  display: flex; align-items: center; gap: 10px;
}
.case .body h3 {
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(28px, 3.4vw, 44px);
  line-height: 1.1;
  letter-spacing: -0.015em;
  margin: 0 0 24px;
  text-wrap: balance;
}
.case .body h3 em { font-style: italic; color: var(--accent); }
.case .body p {
  font-size: 16px; line-height: 1.6;
  color: var(--ink-soft);
  max-width: 48ch;
  margin: 0 0 28px;
}
.case .body .results {
  display: grid; grid-template-columns: 1fr 1fr; gap: 24px;
  padding-top: 24px;
  border-top: 1px solid var(--rule);
}
.case .body .results div {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--ink-mute);
}
.case .body .results .num {
  display: block;
  font-family: var(--serif); font-size: 44px;
  line-height: 1;
  color: var(--ink);
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}
.case .body .results .num em { color: var(--accent); font-style: italic; }

/* ============================================================
   VOICES — testimonial
   ============================================================ */
.voices {
  background: var(--paper-warm);
}
.voice {
  max-width: 980px;
}
.voice .quote {
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(28px, 3.6vw, 50px);
  line-height: 1.18;
  letter-spacing: -0.015em;
  margin: 0;
  text-wrap: balance;
}
.voice .quote em { font-style: italic; color: var(--accent); }
.voice .quote::before {
  content: "“";
  font-size: 1.2em;
  color: var(--accent);
  margin-right: 4px;
  line-height: 0;
  vertical-align: -0.18em;
}
.voice .who {
  margin-top: 40px;
  display: grid;
  grid-template-columns: auto 1fr auto;
  gap: 20px;
  align-items: center;
  padding-top: 24px;
  border-top: 1px solid var(--rule);
}
.voice .who .avatar {
  width: 56px; height: 56px;
  background: var(--ink);
  color: var(--paper);
  border-radius: 50%;
  display: flex; align-items: center; justify-content: center;
  font-family: var(--serif); font-size: 22px;
}
.voice .who .name {
  font-family: var(--sans); font-size: 15px;
  color: var(--ink); font-weight: 500;
}
.voice .who .role {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--ink-mute);
}
.voice .who .nav-arrows {
  display: flex; gap: 6px;
}
.voice .who .nav-arrows button {
  width: 40px; height: 40px;
  border: 1px solid var(--rule-strong);
  display: flex; align-items: center; justify-content: center;
  transition: background 180ms, color 180ms, border-color 180ms;
}
.voice .who .nav-arrows button:hover {
  background: var(--ink); color: var(--paper); border-color: var(--ink);
}

/* ============================================================
   FAQ — accordion
   ============================================================ */
.faq-list { border-top: 1px solid var(--rule); }
.faq-item {
  border-bottom: 1px solid var(--rule);
}
.faq-q {
  width: 100%;
  text-align: left;
  display: grid;
  grid-template-columns: 60px 1fr 40px;
  gap: 24px;
  align-items: center;
  padding: 28px 0;
  font-family: var(--serif);
  font-size: clamp(20px, 2.2vw, 28px);
  line-height: 1.25;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.faq-q .ord {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; color: var(--ink-mute);
}
.faq-q .toggle {
  width: 28px; height: 28px;
  border: 1px solid var(--rule-strong);
  position: relative;
  border-radius: 50%;
  transition: background 200ms, border-color 200ms;
  justify-self: end;
}
.faq-q .toggle::before, .faq-q .toggle::after {
  content: ""; position: absolute; background: var(--ink);
  left: 50%; top: 50%;
}
.faq-q .toggle::before { width: 12px; height: 1px; transform: translate(-50%, -50%); }
.faq-q .toggle::after { width: 1px; height: 12px; transform: translate(-50%, -50%); transition: transform 240ms ease; }
.faq-item.open .faq-q .toggle { background: var(--accent); border-color: var(--accent); }
.faq-item.open .faq-q .toggle::before,
.faq-item.open .faq-q .toggle::after { background: var(--paper); }
.faq-item.open .faq-q .toggle::after { transform: translate(-50%, -50%) rotate(90deg); }
.faq-a {
  display: grid;
  grid-template-columns: 60px 1fr 40px;
  gap: 24px;
  max-height: 0;
  overflow: hidden;
  transition: max-height 320ms ease, padding 240ms ease;
}
.faq-a > div:nth-child(2) {
  font-size: 16px; line-height: 1.6;
  color: var(--ink-soft);
  max-width: 60ch;
  padding-bottom: 28px;
}
.faq-item.open .faq-a { max-height: 400px; }

/* ============================================================
   FOOTER CTA — full bleed
   ============================================================ */
.cta-block {
  position: relative;
  padding: clamp(80px, 12vw, 160px) var(--col-pad);
  background: var(--ink);
  color: var(--paper);
  border-bottom: 1px solid var(--rule);
  overflow: hidden;
}
.cta-block .bg-marks {
  position: absolute; inset: 0;
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  grid-template-rows: repeat(6, 1fr);
  opacity: 0.06;
  pointer-events: none;
}
.cta-block .bg-marks span {
  display: flex; align-items: center; justify-content: center;
  color: var(--paper);
}
.cta-block .inner {
  position: relative;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 48px;
  align-items: end;
}
.cta-block h2 {
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(48px, 8vw, 132px);
  line-height: 0.95;
  letter-spacing: -0.025em;
  margin: 0;
  text-wrap: balance;
  max-width: 14ch;
}
.cta-block h2 em { font-style: italic; color: #2263FA; }
.cta-block .right-col {
  display: flex; flex-direction: column; gap: 24px;
  align-items: flex-end;
  text-align: right;
}
.cta-block .right-col p {
  font-family: var(--serif); font-size: 20px;
  line-height: 1.4;
  color: color-mix(in oklch, var(--paper) 70%, transparent);
  max-width: 30ch;
  margin: 0;
}
.cta-block .btn-big {
  display: inline-flex; align-items: center; gap: 14px;
  background: #FF9826;
  color: #FFFFFF;
  padding: 22px 28px;
  font-family: var(--sans); font-size: 16px;
  border: 1px solid #FF9826;
  transition: background 200ms, gap 250ms;
}
.cta-block .btn-big:hover { gap: 22px; background: #FFA747; color: #FFFFFF; border-color: #FFA747; }
.cta-block .btn-big .arrow { font-size: 22px; }

/* ============================================================
   FOOTER
   ============================================================ */
.footer {
  padding: 56px var(--col-pad) 24px;
  background: var(--paper);
  font-family: var(--sans); font-size: 14px;
}
.footer .top {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 40px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--rule);
}
.footer .brand-block {
  display: flex; flex-direction: column; gap: 18px;
}
.footer .brand-block .logo {
  font-family: var(--serif); font-size: 40px; letter-spacing: -0.015em;
}
.footer .brand-block p {
  color: var(--ink-soft); font-size: 14px; line-height: 1.55; max-width: 36ch; margin: 0;
}
.footer h4 {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-mute);
  margin: 4px 0 18px;
}
.footer ul { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 10px; }
.footer ul a { color: var(--ink-soft); }
.footer ul a:hover { color: var(--ink); }
.footer .bottom {
  display: flex; justify-content: space-between; align-items: center;
  padding-top: 24px;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-mute);
}
.footer .bottom .left, .footer .bottom .right { display: flex; gap: 22px; align-items: center; }

/* ============================================================
   FORMULA — Q × A = E typographic moment
   ============================================================ */
.formula {
  background: var(--paper-warm);
  position: relative;
}
.formula-display {
  display: grid;
  grid-template-columns: 1fr;
  gap: 28px;
  padding: clamp(40px, 6vw, 80px) 0;
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  margin-bottom: 48px;
}
.formula-eq {
  font-family: var(--serif);
  font-size: clamp(80px, 14vw, 220px);
  line-height: 1;
  letter-spacing: -0.04em;
  text-align: center;
  color: var(--ink);
  display: flex;
  justify-content: center;
  align-items: baseline;
  gap: clamp(16px, 3vw, 48px);
  flex-wrap: wrap;
}
.formula-eq .var {
  font-style: italic;
  position: relative;
}
.formula-eq .var.q { color: var(--ink); }
.formula-eq .var.a { color: #2263FA; }
.formula-eq .var.e { color: #FF9826; }
.formula-eq .op {
  color: var(--ink-mute);
  font-style: normal;
  font-size: 0.55em;
  position: relative;
  top: -0.18em;
}
.formula-legend {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
  padding-top: 24px;
}
.formula-legend > div {
  border-left: 1px solid var(--rule);
  padding: 12px 0 12px 20px;
}
.formula-legend .letter {
  font-family: var(--serif); font-style: italic;
  font-size: 32px; color: var(--ink);
  display: block; margin-bottom: 8px;
}
.formula-legend .letter.a { color: #2263FA; }
.formula-legend .letter.e { color: #FF9826; }
.formula-legend .term {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-mute); margin-bottom: 8px;
  display: block;
}
.formula-legend p {
  margin: 0;
  font-size: 14.5px; line-height: 1.55;
  color: var(--ink-soft);
}

.formula-body {
  display: grid;
  grid-template-columns: 1.4fr 1fr;
  gap: 64px;
  align-items: start;
}
.formula-body .lede {
  font-family: var(--serif);
  font-size: clamp(20px, 1.9vw, 26px);
  line-height: 1.35;
  color: var(--ink);
  margin: 0 0 20px;
  text-wrap: pretty;
}
.formula-body .lede em { font-style: italic; color: var(--accent); }
.formula-body .footnote {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.06em;
  color: var(--ink-mute);
  margin: 0;
  line-height: 1.55;
}
.formula-body .stat-card {
  background: var(--paper);
  border: 1px solid var(--rule);
  padding: 28px;
  position: relative;
}
.formula-body .stat-card .num {
  font-family: var(--serif);
  font-size: 88px;
  line-height: 0.9;
  letter-spacing: -0.025em;
  color: var(--ink);
}
.formula-body .stat-card .num em { color: var(--accent); font-style: italic; }
.formula-body .stat-card p {
  margin: 12px 0 0;
  font-size: 15px; line-height: 1.55;
  color: var(--ink-soft);
}
.formula-body .stat-card .src {
  margin-top: 16px;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--ink-mute);
}

/* ============================================================
   AGENTS — 10 cornerstone grid
   ============================================================ */
.agents {
  background: var(--paper);
}
.agents-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 0;
  border-top: 1px solid var(--rule);
  border-left: 1px solid var(--rule);
}
.agent-cell {
  border-right: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  padding: 28px 22px 32px;
  position: relative;
  display: flex; flex-direction: column;
  min-height: 240px;
  cursor: pointer;
  transition: background 220ms ease;
}
.agent-cell:hover {
  background: var(--paper-warm);
}
.agent-cell .ord {
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.14em; color: var(--ink-mute);
  display: flex; align-items: center; gap: 8px;
  margin-bottom: 18px;
}
.agent-cell .ord .regmark { color: var(--accent); }
.agent-cell h4 {
  font-family: var(--serif); font-weight: 400;
  font-size: 22px;
  line-height: 1.05;
  letter-spacing: -0.01em;
  margin: 0 0 12px;
  color: var(--ink);
  text-wrap: balance;
}
.agent-cell p {
  margin: 0;
  font-size: 13.5px; line-height: 1.5;
  color: var(--ink-soft);
  max-width: 24ch;
}
.agent-cell .guard {
  margin-top: auto;
  padding-top: 18px;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--ink-mute);
}
.agent-cell .guard span { color: var(--ink); }
.agent-cell.featured { background: var(--ink); color: var(--paper); }
.agent-cell.featured h4 { color: var(--paper); }
.agent-cell.featured p { color: color-mix(in oklch, var(--paper) 72%, transparent); }
.agent-cell.featured .ord { color: color-mix(in oklch, var(--paper) 60%, transparent); }
.agent-cell.featured .guard { color: color-mix(in oklch, var(--paper) 60%, transparent); }
.agent-cell.featured .guard span { color: var(--paper); }

@media (max-width: 1100px) {
  .agents-grid { grid-template-columns: repeat(2, 1fr); }
}

/* ============================================================
   BEFORE → AFTER metrics (What Changes)
   ============================================================ */
.changes {
  border-top: 1px solid var(--rule);
}
.change-row {
  display: grid;
  grid-template-columns: 80px 1.3fr 1fr 80px 1fr;
  gap: 24px;
  align-items: center;
  padding: 28px 0;
  border-bottom: 1px solid var(--rule);
  position: relative;
}
.change-row .ord {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; color: var(--ink-mute);
}
.change-row .metric {
  font-family: var(--serif);
  font-size: clamp(20px, 2vw, 28px);
  line-height: 1.15;
  letter-spacing: -0.01em;
  color: var(--ink);
}
.change-row .before {
  font-family: var(--mono); font-size: 13px;
  letter-spacing: 0.04em;
  color: var(--ink-mute);
  text-decoration: line-through;
  text-decoration-color: var(--ink-mute);
}
.change-row .arrow {
  font-family: var(--serif);
  font-size: 26px;
  color: var(--accent);
  text-align: center;
  font-style: italic;
}
.change-row .after {
  font-family: var(--serif);
  font-size: clamp(22px, 2.4vw, 32px);
  letter-spacing: -0.01em;
  color: var(--ink);
}
.change-row .after em { color: var(--accent); font-style: italic; }

@media (max-width: 900px) {
  .change-row {
    grid-template-columns: 1fr 1fr;
    gap: 8px 16px;
  }
  .change-row .ord { grid-column: 1 / -1; }
  .change-row .metric { grid-column: 1 / -1; margin-bottom: 4px; }
  .change-row .arrow { text-align: left; }
}

/* ============================================================
   PRINCIPLES — Canon
   ============================================================ */
.canon {
  background: var(--paper-warm);
}
.principles {
  display: grid;
  grid-template-columns: 1fr;
  border-top: 1px solid var(--rule);
}
.principle {
  display: grid;
  grid-template-columns: 80px 80px 1fr;
  gap: 32px;
  align-items: baseline;
  padding: 36px 0;
  border-bottom: 1px solid var(--rule);
  position: relative;
}
.principle .num {
  font-family: var(--serif); font-style: italic;
  font-size: clamp(48px, 6vw, 76px);
  line-height: 1;
  color: var(--accent);
  letter-spacing: -0.02em;
}
.principle .label {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--ink-mute);
  padding-top: 24px;
}
.principle .copy {
  font-family: var(--serif); font-weight: 400;
  font-size: clamp(22px, 2.6vw, 34px);
  line-height: 1.18;
  letter-spacing: -0.015em;
  color: var(--ink);
  padding-top: 16px;
  text-wrap: balance;
}
.principle .copy em { font-style: italic; color: var(--accent); }
.principle .copy .muted { color: var(--ink-mute); }

@media (max-width: 760px) {
  .principle { grid-template-columns: 60px 1fr; }
  .principle .label { display: none; }
}

/* ============================================================
   FIT — who this is / isn't for
   ============================================================ */
.fit {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  border-top: 1px solid var(--rule);
  padding-top: 56px;
}
.fit-col h3 {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--ink-mute);
  margin: 0 0 28px;
  display: flex; align-items: center; gap: 12px;
}
.fit-col.yes h3::after, .fit-col.no h3::after {
  content: ""; flex: 1; height: 1px; background: var(--rule);
}
.fit-col ul {
  list-style: none; margin: 0; padding: 0;
  display: flex; flex-direction: column;
  gap: 0;
}
.fit-col li {
  display: grid;
  grid-template-columns: 28px 1fr;
  gap: 16px;
  padding: 18px 0;
  border-bottom: 1px solid var(--rule);
  font-family: var(--serif);
  font-size: clamp(18px, 1.7vw, 22px);
  line-height: 1.3;
  color: var(--ink);
}
.fit-col.yes li::before {
  content: "+";
  font-family: var(--mono); font-size: 18px;
  color: var(--accent);
  font-weight: 500;
}
.fit-col.no li::before {
  content: "—";
  font-family: var(--mono); font-size: 18px;
  color: var(--ink-mute);
}
.fit-col.no li { color: var(--ink-mute); }
@media (max-width: 900px) {
  .fit { grid-template-columns: 1fr; gap: 32px; }
}

/* ============================================================
   FOUNDER — AJ portrait + bio
   ============================================================ */
.founder {
  display: grid;
  grid-template-columns: 0.85fr 1.15fr;
  gap: 64px;
  border-top: 1px solid var(--rule);
  padding-top: 56px;
  align-items: start;
}
.founder .portrait {
  position: relative;
  aspect-ratio: 4 / 5;
  background: var(--ink);
  border: 1px solid var(--rule);
  overflow: hidden;
}
.founder .portrait img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 15%;
  display: block;
}
.founder .portrait .tag {
  position: absolute; bottom: 16px; left: 16px; right: 16px;
  display: flex; justify-content: space-between;
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: rgba(255,255,255,0.6);
}
.founder .bio .who {
  font-family: var(--serif);
  font-size: clamp(36px, 4.5vw, 56px);
  line-height: 1;
  letter-spacing: -0.02em;
  margin: 0 0 8px;
}
.founder .bio .who em { font-style: italic; color: var(--accent); }
.founder .bio .role {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: var(--ink-mute);
  margin-bottom: 32px;
}
.founder .bio p {
  font-size: 16.5px; line-height: 1.6;
  color: var(--ink-soft);
  max-width: 52ch;
  margin: 0 0 18px;
  text-wrap: pretty;
}
.founder .bio p strong { color: var(--ink); font-weight: 500; }
.founder .bio .creds {
  margin-top: 32px;
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 18px 28px;
  padding-top: 24px;
  border-top: 1px solid var(--rule);
}
.founder .bio .creds div {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.1em; text-transform: uppercase;
  color: var(--ink-mute);
}
.founder .bio .creds .v {
  display: block;
  font-family: var(--serif);
  font-size: 24px;
  line-height: 1.1;
  color: var(--ink);
  margin-top: 4px;
  text-transform: none;
  letter-spacing: -0.01em;
}
.founder .bio .creds .v em { font-style: italic; color: var(--accent); }
@media (max-width: 900px) {
  .founder { grid-template-columns: 1fr; gap: 32px; }
}

/* ============================================================
   ENDORSEMENTS GRID
   ============================================================ */
.endorse {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0;
  border-top: 1px solid var(--rule);
  border-left: 1px solid var(--rule);
}
.endorse blockquote {
  margin: 0;
  padding: 36px 32px;
  border-right: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
}
.endorse blockquote p {
  font-family: var(--serif);
  font-size: clamp(20px, 2vw, 24px);
  line-height: 1.35;
  letter-spacing: -0.005em;
  margin: 0 0 24px;
  color: var(--ink);
  text-wrap: pretty;
}
.endorse blockquote p::before { content: "“"; color: var(--accent); margin-right: 4px; }
.endorse blockquote footer {
  display: flex; align-items: center; gap: 12px;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--ink-mute);
}
.endorse blockquote footer .name {
  color: var(--ink);
  font-family: var(--sans);
  font-size: 14px;
  letter-spacing: 0;
  text-transform: none;
}
.endorse blockquote footer .sep {
  width: 16px; height: 1px; background: var(--ink-mute);
}
@media (max-width: 760px) {
  .endorse { grid-template-columns: 1fr; }
}

/* ============================================================
   FLOW — How It Works decision example
   ============================================================ */
.flow {
  background: var(--ink);
  color: var(--paper);
}
.flow .section-head .index { color: color-mix(in oklch, var(--paper) 60%, transparent); }
.flow .section-head .index .num { color: var(--paper); border-color: color-mix(in oklch, var(--paper) 20%, transparent); }
.flow .section-head .title { color: var(--paper); }
.flow .section-head .title em { color: #FF9826; }
.flow .section-head .kicker { color: color-mix(in oklch, var(--paper) 75%, transparent); }

.decision-card {
  max-width: 880px;
  margin: 0 auto;
  border: 1px solid color-mix(in oklch, var(--paper) 18%, transparent);
  background: color-mix(in oklch, var(--paper) 4%, var(--ink));
  position: relative;
}
.decision-card .question-bar {
  padding: 24px 32px;
  border-bottom: 1px solid color-mix(in oklch, var(--paper) 18%, transparent);
  display: flex; align-items: center; gap: 14px;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.16em; text-transform: uppercase;
  color: color-mix(in oklch, var(--paper) 60%, transparent);
}
.decision-card .question {
  padding: 36px 32px 28px;
  font-family: var(--serif);
  font-size: clamp(28px, 3.4vw, 44px);
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--paper);
  margin: 0;
}
.decision-card .question em { font-style: italic; color: #FF9826; }
.decision-card .checks {
  padding: 8px 32px 24px;
  display: grid; grid-template-columns: 1fr;
  gap: 0;
}
.decision-card .check {
  display: grid;
  grid-template-columns: 24px 200px 1fr auto;
  gap: 16px;
  align-items: center;
  padding: 16px 0;
  border-bottom: 1px solid color-mix(in oklch, var(--paper) 12%, transparent);
}
.decision-card .check:last-child { border-bottom: 0; }
.decision-card .check .icon {
  width: 18px; height: 18px;
  border-radius: 50%;
  background: #FF9826;
  display: flex; align-items: center; justify-content: center;
  color: var(--paper);
  font-size: 12px; line-height: 1;
}
.decision-card .check.fail .icon { background: oklch(0.58 0.18 28); }
.decision-card .check .agent {
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.12em; text-transform: uppercase;
  color: color-mix(in oklch, var(--paper) 80%, transparent);
}
.decision-card .check .note {
  font-size: 14px;
  color: color-mix(in oklch, var(--paper) 65%, transparent);
}
.decision-card .check.fail .note { color: oklch(0.78 0.1 28); }
.decision-card .check .verdict {
  font-family: var(--mono); font-size: 10px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: color-mix(in oklch, var(--paper) 60%, transparent);
}
.decision-card .check.fail .verdict { color: oklch(0.78 0.1 28); }
.decision-card .verdict-bar {
  padding: 20px 32px;
  background: color-mix(in oklch, var(--paper) 6%, var(--ink));
  border-top: 1px solid color-mix(in oklch, var(--paper) 18%, transparent);
  display: flex; justify-content: space-between; align-items: center;
  font-family: var(--mono); font-size: 11px;
  letter-spacing: 0.14em; text-transform: uppercase;
  color: color-mix(in oklch, var(--paper) 70%, transparent);
}
.decision-card .verdict-bar .big {
  font-family: var(--serif); font-style: italic;
  font-size: 22px; letter-spacing: -0.01em;
  text-transform: none;
  color: #FF9826;
}
@media (max-width: 720px) {
  .decision-card .check { grid-template-columns: 24px 1fr; }
  .decision-card .check .note, .decision-card .check .verdict { grid-column: 2 / -1; }
}

/* ============================================================
   UTILS
   ============================================================ */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity 700ms ease, transform 700ms ease; }
.reveal.in { opacity: 1; transform: translateY(0); }

@media (max-width: 980px) {
  .section-head { grid-template-columns: 1fr; gap: 16px; }
  .svc-row { grid-template-columns: 40px 1fr 40px; gap: 16px; }
  .svc-row .desc, .svc-row .tags { display: none; }
  .timeline { grid-template-columns: 1fr; }
  .tl-step { border-right: 0; border-bottom: 1px solid color-mix(in oklch, var(--paper) 14%, transparent); }
  .proof-grid { grid-template-columns: 1fr; }
  .proof-cell { border-right: 0; border-bottom: 1px solid var(--rule); }
  .case { grid-template-columns: 1fr; gap: 32px; }
  .hero-foot { grid-template-columns: 1fr; gap: 32px; }
  .cta-block .inner { grid-template-columns: 1fr; }
  .cta-block .right-col { align-items: flex-start; text-align: left; }
  .footer .top { grid-template-columns: 1fr 1fr; }
  .align-diagram { display: none; }
  .nav ul { display: none; }
}